Tag Archives: technology

Retail as a data business enabler: Amazon Ads as an arbitrage business case.

Thanks to its massive scale and advanced technology, Amazon has successfully used its retail business to pivot to a data business, which today represents its main source of profits. Can this pivot also work at a smaller scale? Does it make any sense to execute retail only to create transactional data? 🎯 The Ultimate Arbitrage:Continue reading “Retail as a data business enabler: Amazon Ads as an arbitrage business case.”

Beyond Sell-In: CPG Retail Media Governance Framework

How to allocate roles and responsibilities for retail media management to optimize sales, customer insights, category understanding, and minimize cross-channel conflicts 🎯 The Strategic Question How can a CPG brand allocate roles and responsibilities for retail media management to obtain the best outcomes in terms of sales performance, customer understanding, category insights, and market intelligence,Continue reading “Beyond Sell-In: CPG Retail Media Governance Framework”