Retail as a data business enabler: Amazon Ads as an arbitrage business case.
Thanks to its massive scale and advanced technology, Amazon has successfully used its retail business to pivot to a data business, which today represents its main source of profits. Can this pivot also work at a smaller scale? Does it make any sense to execute retail only to create transactional data? 🎯 The Ultimate Arbitrage:…
The Holistic Retail Media Vision – Opportunities, Hurdles, the Long Way Ahead
The length of the journey doesn’t diminish the importance of taking the right steps ahead, now The Ideal: A Unified Customer Journey Across All Retail Touchpoints 🎯 The Ultimate Goal Imagine a world where brands can track and understand each customer’s complete journey across every retail interaction—measuring behavior, preferences, and purchase patterns across Amazon, Tesco,…
Beyond Sell-In: CPG Retail Media Governance Framework
How to allocate roles and responsibilities for retail media management to optimize sales, customer insights, category understanding, and minimize cross-channel conflicts 🎯 The Strategic Question How can a CPG brand allocate roles and responsibilities for retail media management to obtain the best outcomes in terms of sales performance, customer understanding, category insights, and market intelligence,…
Podcast SEO and content discovery
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Who’s me
A tech wanderer, not (yet) lost Back when a Commodore Vic-20 was sitting on my desk, and I was staring at a TV screen prompting endless ?SYNTAX ERROR, I saw technology as an impenetrable, yet interesting world. Many decades later, I still somehow see it the same way. I’ve wandered through many of its faces,…
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