Thanks to its massive scale and advanced technology, Amazon has successfully used its retail business to pivot to a data business, which today represents its main source of profits. Can this pivot also work at a smaller scale? Does it make any sense to execute retail only to create transactional data? 🎯 The Ultimate Arbitrage:Continue reading “Retail as a data business enabler: Amazon Ads as an arbitrage business case.”
Category Archives: Work
The Holistic Retail Media Vision – Opportunities, Hurdles, the Long Way Ahead
The length of the journey doesn’t diminish the importance of taking the right steps ahead, now The Ideal: A Unified Customer Journey Across All Retail Touchpoints 🎯 The Ultimate Goal Imagine a world where brands can track and understand each customer’s complete journey across every retail interaction—measuring behavior, preferences, and purchase patterns across Amazon, Tesco,Continue reading “The Holistic Retail Media Vision – Opportunities, Hurdles, the Long Way Ahead”
Al on tech&stuff 