Thanks to its massive scale and advanced technology, Amazon has successfully used its retail business to pivot to a data business, which today represents its main source of profits. Can this pivot also work at a smaller scale? Does it make any sense to execute retail only to create transactional data? 🎯 The Ultimate Arbitrage:Continue reading “Retail as a data business enabler: Amazon Ads as an arbitrage business case.”
Author Archives: Alessio Di Domizio
The Holistic Retail Media Vision – Opportunities, Hurdles, the Long Way Ahead
The length of the journey doesn’t diminish the importance of taking the right steps ahead, now The Ideal: A Unified Customer Journey Across All Retail Touchpoints 🎯 The Ultimate Goal Imagine a world where brands can track and understand each customer’s complete journey across every retail interaction—measuring behavior, preferences, and purchase patterns across Amazon, Tesco,Continue reading “The Holistic Retail Media Vision – Opportunities, Hurdles, the Long Way Ahead”
Beyond Sell-In: CPG Retail Media Governance Framework
How to allocate roles and responsibilities for retail media management to optimize sales, customer insights, category understanding, and minimize cross-channel conflicts 🎯 The Strategic Question How can a CPG brand allocate roles and responsibilities for retail media management to obtain the best outcomes in terms of sales performance, customer understanding, category insights, and market intelligence,Continue reading “Beyond Sell-In: CPG Retail Media Governance Framework”
Podcast SEO and content discovery
An ever-growing medium, still very open to innovation both in discovery and monetisation.
Who’s me
A tech wanderer, not (yet) lost Back when a Commodore Vic-20 was sitting on my desk, and I was staring at a TV screen prompting endless ?SYNTAX ERROR, I saw technology as an impenetrable, yet interesting world. Many decades later, I still somehow see it the same way. I’ve wandered through many of its faces,Continue reading “Who’s me”
Al on tech&stuff 