Tag Archives: trade marketing

The Holistic Retail Media Vision – Opportunities, Hurdles, the Long Way Ahead

The length of the journey doesn’t diminish the importance of taking the right steps ahead, now The Ideal: A Unified Customer Journey Across All Retail Touchpoints 🎯 The Ultimate Goal Imagine a world where brands can track and understand each customer’s complete journey across every retail interaction—measuring behavior, preferences, and purchase patterns across Amazon, Tesco,Continue reading “The Holistic Retail Media Vision – Opportunities, Hurdles, the Long Way Ahead”

Beyond Sell-In: CPG Retail Media Governance Framework

How to allocate roles and responsibilities for retail media management to optimize sales, customer insights, category understanding, and minimize cross-channel conflicts 🎯 The Strategic Question How can a CPG brand allocate roles and responsibilities for retail media management to obtain the best outcomes in terms of sales performance, customer understanding, category insights, and market intelligence,Continue reading “Beyond Sell-In: CPG Retail Media Governance Framework”