How to allocate roles and responsibilities for retail media management to optimize sales, customer insights, category understanding, and minimize cross-channel conflicts 🎯 The Strategic Question How can a CPG brand allocate roles and responsibilities for retail media management to obtain the best outcomes in terms of sales performance, customer understanding, category insights, and market intelligence,Continue reading “Beyond Sell-In: CPG Retail Media Governance Framework”
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Podcast SEO and content discovery
An ever-growing medium, still very open to innovation both in discovery and monetisation.
Who’s me
A tech wanderer, not (yet) lost Back when a Commodore Vic-20 was sitting on my desk, and I was staring at a TV screen prompting endless ?SYNTAX ERROR, I saw technology as an impenetrable, yet interesting world. Many decades later, I still somehow see it the same way. I’ve wandered through many of its faces,Continue reading “Who’s me”
Al on tech&stuff 